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In the body of your paper, you need to indicate the author's last name and the page where you found the information. When you refer to a source from your bibliography, you use a significant, unique term from that entry (usually the author's last name or, if that is not unique, a key word from the source's title).
Direct Quotes
"The worst dates are often the result of the fix-up" (Seinfeld, 13).
or
Seinfeld argues that "the worst dates are often the result of the fix-up" (13).
Indirect Quotes
Fix-up dates do not work because people don't like to admit they need help finding a date (Seinfeld, 13).
or
Seinfeld also argues that fix-up dates do not work because people don't like to admit they need help finding a date (13).
Sources with Multiple Authors
The following quotes are from a book that has two authors (note the bibliography entry below) and would be cited within the text of your paper like this:
Direct Quote
"Like other kinds of communication, to be effective, visual design must satisfy the needs of an audience" (Kostelnick, xvii).
Indirect Quote
Effective visual design must address the needs of its audience (Kostelnick, xvii).
Kostelnick, Charles and David D. Roberts. Designing Visual Language. Boston: Allyn & Bacon, 1998.
Sources with No Authors
The following quotes are from a website that has no authors or page numbers (note the bibliography entry below) and would be cited within the text of your paper like this:
Direct Quote
"Hampsterdance2 is strongly committed to maintaining your privacy" (Hampsterdance2).
Indirect Quote
Many websites today have privacy statements that ensure users that information gathered from that site will remain private and not be submitted to any form of solicitors. Hampsterdance2 is an example of such a site (Hampsterdance2).
"HampsterDance2 Web Site Privacy Statement." Hampsterdance2. Abatis International, LLC, 2001. http://www.hampsterdance.com/privacy.html. 03/28/2002.